The Pakistan Fashion Design Council was established in September 2006 as the only fashion council in Pakistan, with its head office in Lahore. A non-profit organization, the PFDC was conceived with the aim to help facilitate Pakistani designers. To this end, the Council acts as a mouthpiece for the industry, representing and promoting Pakistani designers at all levels, both domestically and internationally.
PFDC has established regular fashion weeks since February 2010, endeavoring to map Pakistan on international fashion week circuits, in collaboration with giant global brand Unilever and the world’s biggest beauty brand L’Oreal Paris. To date, the Council has held 5 fashion weeks & 2 bridal weeks– with attendance from high profile international buyers and media. The seven concluded PFDC Sunsilk Fashion Weeks’ have not only helped the designers who showcased at the platform but have also provided other designers, who were not part of these weeks of fashion in both Lahore and Karachi, the opportunity to meet and network with personalities from the international world of fashion and media to better build their brands.
The success of these fashion weeks helped to pave the way for Pakistan to be represented at the prestigious Federation Françoise du Prêt a Porter Feminin in Paris in September 2011 where eight Pakistani designers were invited to hold an exclusive fashion show, along with an exhibition in a pavilion at The Atmosphère (where designers can show their collections only on an invitation).